Spotlight on…is an initiative of WICI (Women in Credit Insurance) aiming at highlighting females and male allies working in the Trade Credit Insurance business. Every month, a new interview article will be published on ICISA website.
This month in the spotlight is Donna Furmidge, Regional Manager at Brown & Brown Trade Credit.
What challenges have you faced as a woman in this sector, how have you overcome them?
As a woman in this sector, one of the key challenges I have faced has been establishing credibility and confidence in environments where leadership roles have traditionally been male-dominated. Early in my career, I sometimes felt the need to prove my expertise more than my peers and ensure my voice was heard in decision-making discussions. I overcame these challenges by consistently delivering results, building strong relationships, and demonstrating resilience. I focused on developing my knowledge, speaking with confidence, and embracing opportunities that took me outside my comfort zone. I also sought support from mentors and colleagues who challenged and encouraged me to grow.
Another challenge has been balancing professional responsibilities with personal commitments. This required strong prioritisation, effective time management, and learning that it’s okay to ask for support when needed.
These experiences have helped shape my leadership style. Today, I am passionate about creating an inclusive environment where everyone feels valued, heard, and empowered to succeed.
What leadership qualities do you believe are most critical for success in this industry today?
Early in my career, I believed leadership was about having the right answers. Over time, I discovered that effective leadership is about asking the right questions, listening actively, and empowering others to succeed. The people are the most important part of your business and by investing in the development of your team, by providing continuous support and guidance. Identifying future leaders by developing their skill se, improves moral within the team and strengthens customers relationships and improves retention of the team and customers. You need to embrace change and be adaptable to be a successful leader. Leadership is not about being the best in the team, it’s about helping the team to become their best by encouragement, being supportive and remaining positive.
What advice would you give to young women/people aspiring to leadership roles in trade credit insurance?
Ensure that you are building on your technical knowledge with continuous learning and development. Be visible and don’t be scared to offer your opinion when relevant. Find a mentor, someone with experience and knowledge that you can lean on for support and guidance. Which also may create opportunities for growth.
Don’t be afraid to volunteer for difficult challenges, push yourself outside your comfort zone.
Build strong relationships with your peers, stakeholders and customers.
But most importantly be yourself!!
Have you had mentors or sponsors who influenced your career?
Mentorship has played a significant role in my career journey. Having mentors provided me with guidance, perspective, and encouragement at key stages of my development. They helped me navigate challenges, build confidence, and identify opportunities that I may not have considered on my own. One of the most valuable aspects of mentorship was having someone who could share their experiences and offer honest feedback. This helped me broaden my thinking, strengthen my leadership skills, and make more informed decisions throughout my career. Mentors also encouraged me to step outside my comfort zone and take on new challenges, which ultimately contributed to my professional growth. Their support reinforced the importance of believing in my abilities and being resilient when facing obstacles.
What do you hope your leadership legacy will be, and how can future leaders build careers that make a meaningful impact?
I hope my leadership legacy will be defined not just what I have done for the business , but by the positive impact I’ve had on people. Success is important, but what matters most to me is whether I have helped others grow in confidence, develop their careers, and realise their potential.”
I want to be remembered as a leader who was approachable, authentic, and committed to creating opportunities for others. If the people I’ve worked with feel valued, supported, and inspired to achieve more than they thought possible, then I would consider that a meaningful legacy.”
